Beneath the Bar was realized and established in 2016, in Kennewick, WA by Jonathan Colson, Matt Helsley, Rowdy Yates, and Fred Plata. Four friends, along with the support of many, had a simple idea of starting a new kind of fitness/sport company. The focus is to reinforce hard work, instead of reinforcing overblown ego's, pride, and'the typical over-the-top "hardcore" mentality, that usually dies out once faced with real challenges. There's just too much bragging in the sport of fitness, and not enough consistency, and work. BTB knows that there are countless individuals out there who have amazing stories, and who work Incredibly hard in their respective sports, whether it be powerlifting, bodybuilding, bikini, crossfit, or any other sport where you go Beneath The Bar to prove yourself day in, and day out.